Marketing
What is Account-Based Marketing?
Account-based marketing is the process that allows you to align your marketing and sales teams to promote long term business
Alex Slavchev
June 15, 2020
Marketing
What is customer engagement?
Customer engagement has become an extremely important concept nowadays, as customers have a lot of choices and companies invest more
Alex Slavchev
May 27, 2020
Marketing
Understanding direct and indirect competition
Competition is getting more and more complex in the 21st century. As a result, a lot of companies strive to
Alex Slavchev
May 25, 2020
Marketing
Customer engagement – best practices and examples of effective messages
We live in a rapidly evolving world where the connection between a company and its customers is becoming more complex
Peyo Peev
May 21, 2020
Marketing
What is customer retention?
I.A Definition of Customer Retention Customer Retention is the actual companies’ effort to reduce customer defections. That means that a
Alex Slavchev
May 18, 2020
